Saturday, July 25, 2009

"If it plays in Singapore..." may not play in the States." That's the latest reaction to the accompanying Burger King ad for the "Super Seven Incher" meal deal that ran in Singapore. Not to disappoint my subliminal friends, but the ad's sexual meaning is clearly evident. Burger King has been attractive negative attention for its viral Whopper Virgin campaign, and well as "square pants" commercials. Mainstream media and blog reactions, as well as those of franchisees, are critical of the sexual and otherwise offensive themes in BK ads. The quick-service brand and its advertising partners agreed to tone down the sexual content but promise to continue a quest for "edgy" to build and maintain share.