Ad Age reports that an ad for abortion services will air May 24 after 10 PM. The ad is sponsored by Marie Stopes International, a sexual health charity. According to the Ad Age report and BBC, government regulators approved the spot, the first ever TV commercial for abortion services."To allow abortion providers to advertise on TV, as though they were no different from car companies or detergent manufacturers, is grotesque," said a spokersperson for an anti-abortion organization in response to the upcoming commercial.
The spot will run after 10 PM to minimize exposure among children. Abortion is not directly mentioned in the ad but viewers are asked, "Are you late?" Viewers are encouraged to call a 24-hour hotline. No doubt that callers on both sides of the abortion issue will be making their voices heard.
