Friday, June 10, 2011

New ads prove sex can be used to protect computers and consumers

A recent Adweek post proves that sex can be used to sell... computer virus protection? Well, the campaign hasn't sold much, yet, but two new ads for Webroot, a security software program, touch on ubiquitous email scans related to "sexy singles" and promises of "male enhancement." Both spots are subtle and humorous but resonate with anyone with an email account. The spots were created by TDA.

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