Kate Moss has recovered nicely from her cocaine incident to become Nikon's current model. Much like the house model she was for Calvin Klein in the 1990s, for $1 million Moss agreed to appear in fashionesque ads for Nikon's latest campaign.
Apparently nude and with a suggestive expression, Moss is lending a sophisticatedly erotic feel to Nikon's image. Work by Smith and Engel in 1968 suggests that scintillating models can actually influence people's perceptions of the product. In their study, a hot model in a Buick ad resulted in viewers rating the car as faster, more powerful, better designed, and less safe than the ad sans the model.
It's likely that Moss has a similar effect for Nikon cameras. Which camera is cooler, sleeker, and faster? One advertised with middle-aged tourists or Kate Moss?
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