Friday, June 16, 2006
Tell Timmy and Susie to come inside...Falcon Beach is on!
Falcon Beach recently joined ABC Family's "Sizzlin' Summer" line up. The prime-time seriel is about a collision of worlds (rich vacationers meet townies) as teens wrestle with love, lust, and the "loss of innocence."
The images in the Falcon Beach promo piece certainly suggest that 'sizzlin'' has as much to do with sex as it does temperature. A buff shirtless male and three females (two are bikini-clad) are sure to draw attention. Firm bodies are positioned and photographed so that they are emphasized. Notice, too, that the young woman in white appears to be making eye contact with the viewer (a form of interpersonal flirting behavior) while others are looking off the page.
What do the promoters of this program want to communicate? Any normal person would be safe to assume that Falcon Beach viewing offers plenty of beachwear to behold and plot lines revolving around sexual tension as young romances (d)evolve.
Labels:
ABC,
Falcon Beach,
gender,
marketing,
promotion,
sex,
sex in advertising
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