You may have seen an ad from this campaign. I first came across these PSAs on a sports site such as ESPN. Estimates are that 2 million children are “enslaved” in the sex trade. The PSAs, in my opinion, do an excellent job raising awareness of a very serious problem. The ads (and website) attempt to communicate that “sex tourism”—traveling to a country with the singular purpose of having sex with minors—is a crime that can result in a 30 year sentence for US citizens. Other than running the ads on sports sites, World Vision is running outdoor ads in countries where this is a problem such as Cambodia, Thailand, and Costa Rica.
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