Wednesday, June 06, 2007

Lohan lends sex appeal to Jill Stuart ads

Lindsay Lohan, recently admitted to rehab for the second time, will be featured in fall 2007 ads for designer Jill Stuart. Sexually, the images of Lohan are rather middle-of-the-road considering they are designer ads, but Lohan’s recent trysts and bad-girl behavior add a “rich, party-girl” flavor to the campaign.

For example, Lohan was mentioned in today’s USA Today cover story about the trials and tribulation of young celebrities. The article also identifies Britney Spears and Paris Hilton—among others—as young celebs unable to avoid headlines for breaking both taboos and rules such as sex tape incidents, DUIs and drug abuse. Obviously, the baggage associated with spokesmodels can contribute to how brands are perceived. Given the sensual look of past Jill Stuart ads, those featuring Lohan should fit right in.

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