Saturday, June 09, 2007

Gambling and sex

What is it about online gambling sites that advertise with sex? For one, “sex” consists of images of scantily-clad nubile women like the one in the accompanying MySportsBook.com button, and the target audience consists of men. So these ads might simply be a case of attracting eyeballs.

However, the ads might be appealing not just to men in general, but especially so for those who seek the emotional high of gambling. The thrill and excitement experienced during gambling is a similar to the response evoked by sexual stimuli. In other words, the momentary charge caused by the images in these ads may energize a likely gambler just enough to interrupt whatever he was doing (e.g., reading sports news) to click on the ad. Otherwise the ad utilizes the old “bait-and-switch” because women don’t populate many of these betting sites.

1 comment:

MrYook said...

Women to visiting these gambling sites but your assumptions are correct. It is the same reason you see these images in beer commercials and anything that appeals to men.