Tuesday, November 20, 2007

Bait and Switch?

"Bait and switch" is the manipulative ad tactic of luring customers with unstocked merchadised so they can be up-sold more expensive options. In a recent post, Chris Boulton, University of Massachusetts-Amherst, likened Porn Nation's promotional tactics to the good ol' "bait & switch" routine.

Porn Nation is an organization marketing campus speaking tours about pornography. One event is billed "The Great Porn Debate" featuring former porn star Ron Jeremy. Boulton accuses Evangelicals of enticing students to these events with alluring posters. Check out Boulton's post to judge for yourself.

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