Does he come with the gown?

Women perusing the Impression catalog may ask themselves that very question. One of our recent grads discovered the images as she explored the designer brand’s website. The male model is unclothed in several shots. The images caught her attention because you rarely see male nudity in ads for wedding gowns. And in fashion ads with nudity, the roles are always reversed. Unless women are offended, the approach offers Impression a unique edge from a branding perspective. They tout that their designs are sexy and romantic. What a perfect way to reinforce that point than with a bit of beefcake.