Friday, February 06, 2009

Carnival ad might prime impure interpretations

A reader brought this ad to our attention. It's certainly innocent at surface level but subliminal enthusiasts would see much more. The ad appeared on the backs of busses before the recent Wellington (NZ) Cup Carnival sponsored by Century City Developments. Perhaps the headline, "Are you ready for a good time," might trigger a sexual interpretation of the accompanying image. Priming theory research demonstrates quite conclusively that words and phrases can influence how subsequent information is interpreted. I think our reader is on to something here. Thanks for the comment.

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