A major seller sure to be on newsstands at least a month, Sports Illustrated today released its annual Swimsuit Edition. The issue is SI's largest and most widely read (last year's edition garnered 66 million readers).Knowing that readers are as into the cover story as much as sports, advertisers are more likely to position their products with sexual content. Those in the 2008 issue to do so included Budweiser, Pontiac, Old Spice, Evan Williams, Axe (no surprise), Yamaha, Honda, AT&T, Canadian Club, Lifestyles, Peak antifreeze, and GMC.
Someone once said about magazines, "the biggest ad for what can be found inside is the cover." True to form, SI's 2009 swimsuit edition cover features Leonardo Dicaprio's girlfriend and Isreali model Bar Refaeli. Houston Chronicle's Clifford Pugh described the cover this way: "...Bar Refaeli, tugs on the strings of her Missoni bikini bottom while just a smidgen of fabric covers her ample breasts." As convential wisdom and past swimsuit issues attest, Bar, her supermodel friends, and advertisers will not fail to disappoint those drawn to SI by this year's cover.
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