Tuesday, December 05, 2006

Sex Text(ing)

Welcome to the world of sex-text promotion. I suppose 900 numbers are still around but judging from sexy advertising like this one in the back of FHM magazine, “live text” is the wave of the future.

There are 14 text ads in the Jan/Feb 2007 FHM issue. The ads range from 1/9th page to full-page and each uses the same basic formula: Enticing images of women, a headline encourageing readers to flirt, talk, or connect (“Local party girls want to hook up now”), the message and number, and the fine print ($1.99 per text received, billed to your service provider).

Research indicates that sex works best for low-dollar, low-risk products and services. After ogling the pages of FHM, what could be easier that to text “playful” women for less than a Venti at Starbucks? And they don’t even need your credit card number.

To see more ads like this one, visit sexinadvertising.com.

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