Only 6.8 million tuned in to watch the fifth annual VS fashion show on CBS this year. That is down from 9 million last year and 12.4 million in 2001. Washington Post writer Lisa de Moraes blamed the anemic showing on too much chatter from the models themselves: "If you can't get 18-to-34-year-old guys to watch an hour of gorgeous young women prancing about in virtually nothing except the occasional million-dollar diamond demi-bra or tartan plaid push-up (yes, there was a 'Brigadoon' number), you are doing something seriously wrong."
De Moraes noted that the fashion show had fewer viewers than a rerun of “Law & Order: SUV.” Perhaps viewers just wanted to watch the show at their leisure since it is available in its entirety on the CBS website. Up for some late-night viewing anyone?
Victoria’s Secret has truly been a promotional pioneer in the intimates and lingerie categories. Since being bought by The Limited, VS has rocketed from three boutiques in San Francisco’s bay area to a top-seller of women’s intimatewear. VS has been successful with its sex-laced promotions such as its infamous catalog, sexy commercials, and multimedia (and prime-time) fashion shows.
Don't just focus on the bad news. At least there was no wardrobe “malfunction.” Justin Timberlake was this year’s fashion-show performer.
De Moraes noted that the fashion show had fewer viewers than a rerun of “Law & Order: SUV.” Perhaps viewers just wanted to watch the show at their leisure since it is available in its entirety on the CBS website. Up for some late-night viewing anyone?
Victoria’s Secret has truly been a promotional pioneer in the intimates and lingerie categories. Since being bought by The Limited, VS has rocketed from three boutiques in San Francisco’s bay area to a top-seller of women’s intimatewear. VS has been successful with its sex-laced promotions such as its infamous catalog, sexy commercials, and multimedia (and prime-time) fashion shows.
Don't just focus on the bad news. At least there was no wardrobe “malfunction.” Justin Timberlake was this year’s fashion-show performer.
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