Thursday, December 21, 2006

Victoria’s Secret fashion show experiences lowest ratings to date

Only 6.8 million tuned in to watch the fifth annual VS fashion show on CBS this year. That is down from 9 million last year and 12.4 million in 2001. Washington Post writer Lisa de Moraes blamed the anemic showing on too much chatter from the models themselves: "If you can't get 18-to-34-year-old guys to watch an hour of gorgeous young women prancing about in virtually nothing except the occasional million-dollar diamond demi-bra or tartan plaid push-up (yes, there was a 'Brigadoon' number), you are doing something seriously wrong."

De Moraes noted that the fashion show had fewer viewers than a rerun of “Law & Order: SUV.” Perhaps viewers just wanted to watch the show at their leisure since it is available in its entirety on the CBS website. Up for some late-night viewing anyone?

Victoria’s Secret has truly been a promotional pioneer in the intimates and lingerie categories. Since being bought by The Limited, VS has rocketed from three boutiques in San Francisco’s bay area to a top-seller of women’s intimatewear. VS has been successful with its sex-laced promotions such as its infamous catalog, sexy commercials, and multimedia (and prime-time) fashion shows.

Don't just focus on the bad news. At least there was no wardrobe “malfunction.” Justin Timberlake was this year’s fashion-show performer.

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