A recent Adfreak post noted that a clergyman complained about the visual outdoor assault near his church and sunday school. The ads are attention getting but they are relevant to the product's function. You can see a demonstration of the new seat on the Washlet's website.
Tuesday, July 10, 2007
Cheeky advertising crossing the line?
Naked rear ends are showing up with increasing regularity in Times Square and Manahattan. Toto, a toilet marketer, is introducing its heated toilet seat/bidet hybrid, the "Washlet," to US audiences with a campaign featuring images of happy faces superimposed on butt cheeks. Quite popular globally, Americans have been slow to embrace "water cleansing."
Labels:
billboard,
commentary,
nudity,
outdoor,
sex in advertising
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