Sunday, July 08, 2007

Sexy viral videos: Axe and Silverjet

Viral videos, posting one’s commercial on YouTube or other sties, is a way to garner extra exposure for one’s company and sexually themed messages past network standards boards. Two such instances surfaced recently. Axe posted clips of women auditioning for its spots: “Bow chicka wha wha.” Axe is garnering extra exposure with the enticing videos, which in most instances would be left on the cutting room floor.

Second, and we’re not sure of the video’s authenticity, a viral video making the rounds promotes Silverjet’s “women’s only” bathrooms with a same-sex nod to the mile-high-club. It’s doubtful the spot would make on it US television but it can still be seen online.

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