Viagra's lastest spot, "Viva Viagra," appeared on last night's broadcast of NBC Nightly News. The commercial features a six-man band in a barn singing about the benefits of the erectile dysfunction drug. The approach is a departure from the controversial pills-as-devil-horns campaign, but, as Tim Nudd suggests, the new spot doesn't quite ring true.
Advertising anything directly related to sex is generally tougher than using it to sell fashion, fragrance, and alcohol. Just ask the condom marketers. Audiences hold the ads to a much higher level as do standards boards.