A blog devoted to understanding the nature and effectiveness of sex in advertising.
Friday, January 30, 2009
Goldstar reads our minds
This Goldstar ad, and others like it, have been making the rounds. One of my students sent it to me because the ads are humorous and accurate... and "kind of go along with 'sex in advertising.'" While certainly deemed sexist in some quarters the ads do evoke a knowing nod. From what I've seen the ads are credited to McCann-Erickson, Tel Aviv, and can be found in pub/club bathroom stalls and urinal walls. The ads ask "What goes through your mind when someone says 'Let's go for a drink?'"
Tom Reichert is author of "The Erotic History of Advertising," and coeditor and contributor to "Sex in Advertising" and "Sex in Consumer Culture," both are books in LEA's Communication series. Reichert received his PhD from the University of Arizona and currently teaches advertising and mass communication as a professor at the University of Georgia.
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