Wednesday, January 07, 2009

Joe's Seafood offers "last shot"

This ad for Joe's Seafood, Prime Rib, and Stone Crab implies a bold claim, but I'm still trying to figure it out. "When you've only got one shot" is the headline. I'm posting the ad because the implicit message appears to be something along the lines of "Hey, if you're a Tony Soprano-type guy doing lots of business on your phone, Joe's is the place when in Vegas and Chicago to pick up women." So it's a restaurant-pick up bar? I need help with this one. Because the ad appeared in a recent issue of Maxim, I'm fairly confident my interpretation is in the right direction.

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