The online "relationship" site, Ashley Madison, continues to advertise it's promise for a hush-hush affair. The accompanying online ad brandishes a seal with its "100% Guarentee:" If you don't have an affair within the first three months [see fine print here] the site will refund your $249. Talk about a unique positioning strategy among online dating services, Ashley Madison only caters to men and women in current relationships. According to its website, 2.5 million people have registered as members. The company made headlines recently when its television ads were banned from broadcast in Canada during the 2009 Super Bowl.
Tuesday, April 21, 2009
Online ads promote infidelity
The online "relationship" site, Ashley Madison, continues to advertise it's promise for a hush-hush affair. The accompanying online ad brandishes a seal with its "100% Guarentee:" If you don't have an affair within the first three months [see fine print here] the site will refund your $249. Talk about a unique positioning strategy among online dating services, Ashley Madison only caters to men and women in current relationships. According to its website, 2.5 million people have registered as members. The company made headlines recently when its television ads were banned from broadcast in Canada during the 2009 Super Bowl.
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