Friday, April 10, 2009

Vintage 1874 suspenders ad offers peek-a-boo appeal

Who says sex in advertising is a recent phenomenon? Consider this 1874 vintage ad for suspenders with "metallic ends." The tongue-in-cheek message appears to be that women will be better able to use them to escape papa, thus joining you for a midnight rendevous. If you don't by that appeal than her low-cut bodice may be the true attention getting device in the ad. Although 50 years later, this ad reminds me of Elliot Springs' ads for Springs Mills. The fabric manufacturer's ads were known for their sexual puns and peekaboo shots of women's breats and backsides.

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