Tuesday, April 07, 2009

Vintage STD awareness campaign

We talk quite a bit about contemporary safe sex and social marketing campaigns that address sexual issues. Many recent campaigns contain sexual imagery or the subtle interplay of text and image that contributes to sexual meaning. Compare that to this 1919 outdoor ad that appeared in New Jersy [click here to see the billboard]. Imagine passing this message heading south for the family vacation with stationwagon full of kids. "Daddy, what is venereal disease?" I came across this outdoor ad while viewing the "Emergence of Advertising in America" collection; part of the John W. Hartman Center for Sales, Advertising & Marketing History.

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