Thursday, November 12, 2009

"OM3!" CW hypes Gossip Girl threesome

I missed the episode, but looks like Dan got entangled in a menage a trios in the most recent episode of "Gossip Girl." CW is hyping the episode with promos hearlding "OM3!" instead of it's usual "OMG."

Ad Age's Brian Steinberg asks, "So why is it that whenever TV shows depict people engaging with multiple sexual partners (not particularly common, mind you, on ABC and the rest), the critics come out in force?" He's refering to condemnation from the Parents Television Council.

It's clear in this case that viewer age is the vital concern. Today, adults can handle sexual themes. With kids, however, showcasing threesomes is a different matter. Kids learn from what they see on TV. They might not go out and "do it" (immediately), but they'll think about and likely come to the conclusion that it is more prevalent among teens than in reality.

More important, CW is trying to attact teen eyeballs. How better to do that than with sex?

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