Sexiest commercials of 2009 according to Spike.com

Leave it to Spike, the network devoted to young adult males, to deliver on the sexiest spots of the past year. Spike.com lists the 10 sexiest ads of 2009. True to form, all of them are from a male perspective: lots of breasts, bikinis and girl-on-girl action. We see swimsuit supermodel Bar Refaeli in a revealing two piece, Pamela Anderson and another woman splashing each other with coffee creamer, and Calvin Klein jeans' couch menage-a-trios.

Surprisingly, the list includes three PSAs that gained international attention last year. One, for breast cancer, shows oglers going ga-ga over a Canadian broadcaster's jiggling breasts. A spot featuring a Hitler stand-in having sex, written about last year, to promote HIV-awareness. Rounding out the PSAs is PETA's "banned" Super Bowl ad encouraging veganism that put a new spin on vege-wrap. Let's keep an eye out for the sexiest ads of 2010. Thanks to Ray my TA for keeping me current.

PETA too hot for NBC

Victoria's Secret and GoDaddy aren't the only marketers pushing the limits on Super Bowl advertising. NBC rejected (no surprise here) PETA's commercial "Veggie Love." The spot features beautiful women undressing while getting especially close to their vegetables (definitely a twist on "veggie tales"). The message is that vegetables are good for you which means you'll have more love to give.

One NBC exec said the spot "depicts a level of sexuality exceeding our standards." NBC asked PETA to cut the following shots before reconsideration: licking pumpkin, touching her breast with her hand while eating broccoli, pumpkin from behind between legs, rubbing pelvic region with pumpkin, licking eggplant, etc.

The move by PETA is a smart way to get high levels of publicity without forking over $3 million for a 30-second spot. It also is in line with recent PETA ads featuring sexed up imagery to get its message noticed.

Sex in advertising: Jenna Jameson, lip gloss, and chili beans

Jenna Jameson, lip gloss, and... chili beans? Several posts this week reveal the lurid—and sadly humorous—side of advertising.

Breaking March 10, (former?) porn star Jenna Jameson will be modeling a “pleather” bikini in a PETA campaign. Also breaking this week, Hanes is debuting its “wedgie free” panty campaign on Tuesday’s American Idol. Speaking of underwear, a few voyeuristic shots are intentionally shown in animated promos recently produced for FX’s Dirt starring Courtney Cox.

In the viral video department, VH1 Charm School’s Sapphyri stars in an video promoting her line of lip gloss. I’m still trying to figure out the thinking behind her video: It’s clearly designed to appeal to men but women must buy the stuff.

Last, in a twist on sex and food, a video for mysupermarket.co.uk features a couple smearing each other with Roquefort, vegemite, and canned chili beans. The tagline: “What you do with your groceries… Your business. Saving money on your groceries… Our business.”