Thursday, February 14, 2008

Playboy's sexiest commercials of all time

In its February 2008 issue, Playboy ranked the 21 sexiest commercials of all time. Previously reported by Adrants, you can still view and vote online for the sexiest of the lot. The commercials they've chosen range from recent commercials starring Paris Hilton (Carl's Jr.), Britney Spears (fragrance), and Axe (bom-chicka-wah-wah) to early spots with Gunilla Knutson (Noxzema, 1967), Dodge (Charger, 1970), and Brooke Shields (Calvin Klein, 1980).

Other interesting calls include Suzanne Somers demonstrating the Thighmaster, Nicole Smith touting her Trimspa, and Calvin Klein's CK ads from 1995 featuring underage actors and models. To be expected, all commercials identified by Playboy feature sexualized images of women as the primary ingredient--which is certainly true for most sexy ads. To be fair, several commercials for Lee, Dockers, and Subaru turned the tables by featuring hunky guys.

Missing spots
Spots missed by Playboy include Farrah Fawcett lathering up Joe Nameth for Noxema, as well as the infamous Milwakee's Best ad introducing the Swedish Bikini Team--"It doesn't get any better than this." More important, Playboy missed the only example of sex in advertising to receive praise from Advertising Age's Bob Garfield and his Ad Review team. The spot features Grey's Anatomy's Kate Walsh pushing the pedal to the floor in her new Cadillac CTS (see below).

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