Although the finale for Super Bowl XLII was a surprise, it was no surprise that sexual content made its way into several of this year’s commercials. Overall, the ads were tame compared to previous years as only a handful of sexy ads were broadcast. Here is our list of the five sexiest Super Bowl ads in 2008 plus an honorable mention. View all the Super Bowl ads at USA Today, AOL, or YouTube, and tell us what you think.5. Tie -- Taco Bell: ‘Hola’ and Planters: “Unibrow”
A sexy commercial for Fiesta Platters? A true stretch but Taco Bell pulls it off with a bit of spice and playful flirtation between a mariachi and a female coworker… Hola! Also, technically, Planter’s “Uni-brow” spot does qualify as sex in advertising: Men falling over themselves because of a woman’s scent is a classic convention, though in this instance the twist is “essence-de-peanut.”
4. Ice Breakers: Whoa!
Any spot featuring sex symbol Carmen Electra is a candidate for the list. In this spot overly excited male admirers line up for a photo op with the gorgeous celeb. Given rumors that she dated Joan Jett, it’s surprising that a female admirer wasn’t shown posing with Electra.
3. SoBe Lite: Thrillicious
It wasn’t the nude lizards so much as an attractive Naomi Campbell. The spot featured Campbell—and the SoBe lizards—dancing to “Thriller.” The commercial is fun to watch; ranking 11 on USA Today’s Ad Meter. Again, ads with physically attractive models in revealing clothing represent a primary form of sexual content in advertising.
2. Victoria’s Secret: “Let the Games Begin”
This spot contained no voiceover, just the soundtrack for “I’m in the mood for love” and 30 seconds of a playful Adriana Lima. Aired during the second half, the spot reminded viewers that “The game will be over soon” so the “real games” can begin. A lingerie-clad supermodel making eye contact with the camera qualifies, but the innuendo between “real games” and sex certainly evoked a few thoughts in the minds of viewers. However, after too much beer and nachos it’s not clear however how many Americans were in the mood for a game of “touch” football after the game.
1. GoDaddy.com: Exposure
The spot begins with Doug surfing while describing his disappointment with recent Super Bowl ads: “I used to watch—for the commercials.” He announces that Danica Patrick’s “Exposure” ad is airing online, and everyone rushes to the computer. Viewers see Patrick “unzip” her leather jacket with a classic cutaway to “See it all…only at GoDaddy.com.” Visitors to GoDaddy can view the “REJECTED” spot where, in true sophomoric fashion, disappointed paparazzi ask Patrick: “Where’s the beaver?” Victoria’s Secret was successful getting Super Bowl viewers to its website with online fashion shows. Using sex to do the same for the rouge GoDaddy.com, is a marketing “no-brainer.”
Honorable Mention: A pair of passionate kisses deserve some love. Among them include: the trailer for Universal’s “Wanted” starring Angelina Jolie, and the kiss in the Dell ad promoting its red computer.
Give us your two cents. Was there a commercial we missed? Again, find all the ads at USA Today, AOL or YouTube.
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