Monday, February 18, 2008

Want to photograph SI swimsuit models?

Now you can. Grab your camera and photograph Daniella Sarahyba at one of several beach locations: Governor's Beach, Rum Point, or Smith's Cove. "Are you the new photographer?" she asks.

Taco Bell created the tie-in with Sports Illustrated to coincide with the massively popular 2008 Swimsuit edition. According to Marketing Vox, the being promoted with online ads at,, and sites popular with male audiences, as well as in-store promotions at Taco Bell.

Visitors use their mouse to take pictures of Sarahyba, which they can download or send to friends. Adrants notes that the campaign was created by DraftFCB, Orange County.

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