Taco Bell created the tie-in with Sports Illustrated to coincide with the massively popular 2008 Swimsuit edition. According to Marketing Vox, the site--DirectDaniella.com--is being promoted with online ads at MTV.com, ESPN.com, and sites popular with male audiences, as well as in-store promotions at Taco Bell.
Visitors use their mouse to take pictures of Sarahyba, which they can download or send to friends. Adrants notes that the campaign was created by DraftFCB, Orange County.
No comments:
Post a Comment