Monday, December 08, 2008

Meet Verizon’s sexy wireless girl

As a Verizon customer, I’m surprised to see it partnering with Maxim to promote its “girl of the month.”

Verizon, a Fortune 500 company, promotes itself as “family friendly” with dependable and reliable service. Its Foundation seeks to foster education, health, safety, and literacy—with links to videos about domestic violence prevention.

But here Verizon is promoting wireless services with promises of sexy behind-the-scenes shots of Kimberly Sarah: She “calls herself a ‘goodie-goodie,’ but if her sexy photo shoot was any indication, we have a feeling there’s an inner wild chick bubbling just below the surface.” Readers who “like what [they] see,” can see more “only on Verizon wireless V-cast.”

One has to question why Verizon, a company that publicly values corporate responsibility, partners with a sexist publication like Maxim to market video streams of modeling shoots. The tactic obviously enhances viewership, but much more is expected from a company such as Verizon.

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